Share
Naming and Framing: Understanding the Power of Words Across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality) (in English)
Viktor Smith (Author)
·
Routledge
· Hardcover
Naming and Framing: Understanding the Power of Words Across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality) (in English) - Viktor Smith
$ 63.46
$ 66.99
You save: $ 3.53
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, July 02 and
Wednesday, July 03.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Naming and Framing: Understanding the Power of Words Across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality) (in English)"
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.