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Multivariate Analysis for Strategic Decisions: Collected Articles of a Marketing Statistician (in English)
Michael D. Lieberman
(Author)
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Createspace Independent Publishing Platform
· Paperback
Multivariate Analysis for Strategic Decisions: Collected Articles of a Marketing Statistician (in English) - Lieberman, Michael D.
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Synopsis "Multivariate Analysis for Strategic Decisions: Collected Articles of a Marketing Statistician (in English)"
For more than 25 years Michael Lieberman used his statistical paintbrush to define problems and set in motion the process that links the producers, customers, and end users to the marketer through information. This information is used to identify and define marketing opportunities and problems and improve one's understanding of marketing as a process. When embarking on a strategic decision, it is often best to start at the end: What does the client want in his hand at the end of the process?This volume is a collection of procedures based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, instruct graphically what the marketing problem needs to solve, and discuss thought within the marketing, research, and strategic consulting industries.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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