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Multinationals and Global Consumers: Tension, Potential and Competition (in English)
Chan, T. ; Cui, G. (Author)
·
Palgrave MacMillan
· Paperback
Multinationals and Global Consumers: Tension, Potential and Competition (in English) - Chan, T. ; Cui, G.
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Synopsis "Multinationals and Global Consumers: Tension, Potential and Competition (in English)"
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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