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MS-06 Marketing for Managers (in English)
Sanjay Kumar Pathak
(Author)
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Gullybaba Publishing House Pvt Ltd
· Paperback
MS-06 Marketing for Managers (in English) - Pathak, Sanjay Kumar
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Synopsis "MS-06 Marketing for Managers (in English)"
MS-06 Marketing for Managers Block 1 - Marketing and its Applications Introduction to Marketing Marketing in Developing Economy Marketing of Services Block 2 - Marketing Planning and Organisation Planning Marketing Mix Marketing Segmentation Marketing Organization Marketing Research and its Application Block 3 - Understanding Consumers Deteminants of Consumer Behaviour Models of Consumer Behaviour Indian Consumer Environment Block 4 - Product Management Product Decisions and Strategies Product Life Cycle and New Product Development Branding and Packaging Decisions Block 5 - Pricing and Promotion Strategy Pricing Policies and Practices Marketing Communications Advertising and Publicity Personal Selling and Sales Promotion Block 6 - Distribution and Public Policy Sales Forecasting Distribution Strategies Managing Sales Personnel Marketing and Public Policy Cyber Marketing Total-35, Solved-15, Unsolved-20 June (2003-2019) December (2002-2019)
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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