Share
Movie Theatre Preferences: What Drives People to the Theatres? (in English)
Radesh Palakurthi; Larry Etter; National Association Of Concessionaires (Author)
·
Riverhouse Publishing, Llc
· Paperback
Movie Theatre Preferences: What Drives People to the Theatres? (in English) - Radesh Palakurthi; Larry Etter; National Association Of Concessionaires
$ 210.48
$ 249.95
You save: $ 39.47
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 08 and
Tuesday, July 09.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Movie Theatre Preferences: What Drives People to the Theatres? (in English)"
This research was conducted by the National Association of Concessionaires (NAC) during the first quarter of 2018. The research report highlights the results of an online survey of moviegoers conducted during the period. The purpose of this research was to assess the relative importance of ten movie theatre attributes and the subtle trade-offs that moviegoers made while choosing a move theatre. Conjoint analysis was used to analyze over 22,000 movie theatre profiles evaluated by the survey participants. A review of literature in the field identified many unclear issues in the industry including moviegoers' theatre choice, impact and trade-offs of theatre attributes, and the return on investments made. This research throws light on such issues.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
