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portada Motoring the Future: Vw and Toyota Vying for Pole Position (in English)
Type
Physical Book
Year
2011
Language
English
Pages
288
Format
Hardcover
ISBN13
9780230299559
Edition No.
2012

Motoring the Future: Vw and Toyota Vying for Pole Position (in English)

Engelbert Wimmer (Author) · Palgrave Macmillan · Hardcover

Motoring the Future: Vw and Toyota Vying for Pole Position (in English) - Engelbert Wimmer

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Synopsis "Motoring the Future: Vw and Toyota Vying for Pole Position (in English)"

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

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The book is written in English.
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