Monetizing 21st Century Television: How to Profit in the Coming TV Revolution (in English)
Synopsis "Monetizing 21st Century Television: How to Profit in the Coming TV Revolution (in English)"
One of the most concerning questions surrounding 21st Century Television is "is it possible to be profitable and, if so, how can it be done?". In this book, Dr. Frank Aycock answers those questions and explains in detail the methods that will make the coming years a new Golden Age of Television and usher in a new era of profitability currently unimaginable in today's television universe. Dr. Aycock presents a revolutionary three-step framework for reaching viewing audiences with advertising virtually guaranteed to be successful and more profitable than today's television advertising, Additionally, Dr. Aycock describes in detail a new development in product placement, the criticality of promotion, and the expansion of television globally that will provide new opportunities for immense revenue growth. If you are a television professional or an advertiser or advertising professional, Monetizing 21st Century Television is required reading and will occupy a place of prominence in your professional library.Frank A. Aycock, Ph.D., is in his 32nd year as a professor of communication at Appalachian State University. He received his doctorate in broadcasting from the University of Tennessee-Knoxville in 1989. A former local television and radio broadcaster and a futurist, Dr. Aycock is keenly interested in the development of the television industries in light of the massive changes in technology, and is a firm believer in the transformative power of the new television technologies. He is the author of the book, 21st Century Television: The Players, The Viewers, The Money, the most comprehensive work on the future of television, now in its second edition, and is the lead author of the book Television In The Cloud. Dr. Aycock is a presenter of a TED talk at the 2013 TEDx Conference in Nagoya, Japan, and has been an invited speaker at numerous conferences including NAB 2014, CES 2015, and a keynote speaker at the 2013 Cloud Computing Conference - West as well as the 2014 International Conference on Broadcasting Media & Film Industry, as well as numerous academic conferences including BEA conventions for the last 30 years.
