Share
Modern Marketing Management and Strategy (in English)
Prof John N. N. Ugoani
(Author)
·
LAP Lambert Academic Publishing
· Paperback
Modern Marketing Management and Strategy (in English) - N. N. Ugoani, Prof John
$ 36.21
$ 43.00
You save: $ 6.79
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 01 and
Tuesday, July 02.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Modern Marketing Management and Strategy (in English)"
A modern definition regards marketing as a total system of interacting business activities designed to plan, price, promote or distribute wants satisfying products to present and potential consumers in such a way as to enhance a profit position of the enterprise. Modern marketing management strategy for users focuses on organizational marketing and managerial role towards organizational plan when at least one party to a potential exchange gives thought to objectives and means of achieving desired responses from other parties. Consequently, marketing management strategy is the analysis, planning, implementation, and control of programmes designed to create, build and maintain mutual beneficial exchanges and relationships with target markets for the purpose of achieving organizational objectives. This process recognizes the importance of strategic planning based on the key concept of market evolution and strategic fit. All markets undergo an evolutional, unfolding, process marked by changing customers' needs, technology, competiting channels, and laws.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
