Share
Merchandising Ancillary Revenue, Fare Families, Branded Fares and "a la carte" Pricing: Module 14 (in English)
Gary Parker
(Author)
·
Independently Published
· Paperback
Merchandising Ancillary Revenue, Fare Families, Branded Fares and "a la carte" Pricing: Module 14 (in English) - Parker, Gary
$ 12.00
$ 15.00
You save: $ 3.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 08 and
Tuesday, July 09.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Merchandising Ancillary Revenue, Fare Families, Branded Fares and "a la carte" Pricing: Module 14 (in English)"
In an effort to overcome the perception of a seat as a commodity, and to increase yields and loyalty, a key initiative in the passenger transportation community is the introduction of branded products with their associated privileges.Consumers want more choice and more value, and whether a passenger carrier chooses to add ancillary travel or merchandising options to their website, the additional options should benefit most consumers.From a revenue management perspective, seats have always been sold from the bottom up - from the lowest qualified fare.However, with the introduction of branded products, a passenger carrier has the capability to sell from the middle or the top, based on a consumer's preference for the privileges associated with a branded product. The branded fare approach is one of the latest pricing methods used by airlines to boost ancillary revenue. This encourages consumers to buy a higher fare by including a package of defined amenities.Ancillary revenue product and service experimentation are evolving as we move forward. Airlines all over the world are adding optional extras such as pre-paid baggage, early boarding, assigned seating, and pre-order meals.
