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Marketing To Win: Creating and Sustaining your Non-Profit Brand (in English)
Susan Sommers
(Author)
·
Civil Sector Press
· Paperback
Marketing To Win: Creating and Sustaining your Non-Profit Brand (in English) - Sommers, Susan
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Synopsis "Marketing To Win: Creating and Sustaining your Non-Profit Brand (in English)"
Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers. This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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