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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries (in English)
George P. Moschis
(Author)
·
Springer
· Hardcover
Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries (in English) - Moschis, George P.
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Synopsis "Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries (in English)"
Preface and Acknowledgments.- Table of contents.- Overview .- Understanding the Needs of Older Consumers.- Overview of Older Consumer Behavior.- Effectual Marketing Strategies and Tactics.- Marketing Food and Beverage Products.- Marketing Apparel and Footwear.- Marketing Housing.- Marketing Pharmaceutical and Personal Care Products.- Marketing Healthcare.- Marketing Long-Term Care.- Marketing Financial Services.- Marketing Insurance.- Marketing Travel & Leisure Services.- Seeking Profits by Enhancing Older Consumer Well-being.- Looking Ahead.- Index.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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