Libros importados hasta 50% OFF + Envío Gratis a todo USA  Ver más

menu

0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
324
Format
Hardcover
ISBN13
9780367419769
Edition No.
2

Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) (in English)

Bonita Kolb (Author) · Routledge · Hardcover

Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) (in English) - Bonita Kolb

Physical Book

$ 189.47

$ 200.00

You save: $ 10.53

5% discount
Envío gratis a todo Estados Unidos
  • Condition: New

Choose the list to add your product or create one New List

Go to My Wishlists
It will be shipped from our warehouse between Friday, July 05 and Monday, July 08.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) (in English)"

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: - taking a strategic approach to developing marketing plans; - bringing together strategic planning, market research, goal setting, and marketing theory and practice; - explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews