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portada Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management) (in English)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
274
Format
Paperback
ISBN13
9781138655805
Edition No.
2
Categories

Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management) (in English)

Martial Pasquier (Author) · Routledge · Paperback

Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management) (in English) - Martial Pasquier

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Synopsis "Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management) (in English)"

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

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