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portada Marketing: Intensivtraining (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
202
Format
Paperback
ISBN13
9783409326148
Edition No.
3

Marketing: Intensivtraining (in German)

Vossebein Ulrich,Drosse Volker,Vossebein Ulrich (Author) · Gabler Verlag · Paperback

Marketing: Intensivtraining (in German) - Vossebein Ulrich,Drosse Volker,Vossebein Ulrich

Physical Book

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It will be shipped from our warehouse between Tuesday, July 16 and Wednesday, July 17.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Marketing: Intensivtraining (in German)"

Das Intensivtraining Marketing behandelt die Frage, welche Faktoren ein Unternehmen bei seinen Marketingentscheidungen berücksichtigen muss und zeigt, wie das Verhalten der Konsumenten zumindest ansatzweise zu erklären ist. Aufbauend auf diesen Grundlagen werden die verschiedenen Elemente einer Marketingstrategie sowie die Marketinginstrumente ausführlich diskutiert. Abschlie end erfolgt eine kurze Einführung in das Marketing-Controlling. Die dritte Auflage wurde um das Thema E-Commerce erweitert.

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The book is written in German.

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The binding of this edition is Paperback.

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