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Marketing for the Developing Company (Rle Marketing) (in English)
John Winkler
(Author)
·
Routledge
· Hardcover
Marketing for the Developing Company (Rle Marketing) (in English) - Winkler, John
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Origin: United Kingdom
(Import costs included in the price)
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Thursday, July 25.
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Synopsis "Marketing for the Developing Company (Rle Marketing) (in English)"
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to ensure a straightforward presentation of marketing facts.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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