Share
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence (in English)
Anning-Dorson, Thomas ; Hinson, Robert E. ; Coffie, Stanley (Author)
·
Palgrave MacMillan
· Hardcover
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence (in English) - Anning-Dorson, Thomas ; Hinson, Robert E. ; Coffie, Stanley
$ 161.04
$ 169.99
You save: $ 8.95
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, July 03 and
Thursday, July 04.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence (in English)"
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
