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Marketing Briefs (in English)
Sally Dibb (Author)
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Taylor & Francis
· Paperback
Marketing Briefs (in English) - Sally Dibb
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Origin: United Kingdom
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Origin: Spain
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Synopsis "Marketing Briefs (in English)"
This revised and updated second edition of marketing briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. . the text itself is organized into short structured chapters, the briefs, each including: * core definitions * a bulleted key point overview * thorough yet concise explanation of the concept and primary issues * illustrative examples * a selection of examination style case, essay and applied questions . together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. also included are revision tips and golden rules for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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