Share
Market Research: The Process, Data, and Methods Using Stata (in English)
Marko Sarstedt
(Author)
·
Erik Mooi
(Author)
·
Irma Mooi-Reci
(Author)
·
Springer
· Hardcover
Market Research: The Process, Data, and Methods Using Stata (in English) - Mooi, Erik ; Sarstedt, Marko ; Mooi-Reci, Irma
$ 221.29
$ 368.82
You save: $ 147.53
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: United Kingdom
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 19 and
Monday, July 29.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Market Research: The Process, Data, and Methods Using Stata (in English)"
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.