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Market Mediations: Semiotic Investigations on Consumers, Objects and Brands (in English)
B. Heilbrunn
(Author)
·
Palgrave MacMillan
· Hardcover
Market Mediations: Semiotic Investigations on Consumers, Objects and Brands (in English) - Heilbrunn, B.
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Synopsis "Market Mediations: Semiotic Investigations on Consumers, Objects and Brands (in English)"
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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