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portada Managing Diversity, Innovation, and Infrastructure in Digital Business (Advances in Human Resources Management and Organizational Development) (in English)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
287
Format
Hardcover
ISBN13
9781522559931
Edition No.
1
Categories

Managing Diversity, Innovation, and Infrastructure in Digital Business (Advances in Human Resources Management and Organizational Development) (in English)

Nilanjan Ray (Author) · Business Science Reference · Hardcover

Managing Diversity, Innovation, and Infrastructure in Digital Business (Advances in Human Resources Management and Organizational Development) (in English) - Nilanjan Ray

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Synopsis "Managing Diversity, Innovation, and Infrastructure in Digital Business (Advances in Human Resources Management and Organizational Development) (in English)"

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

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