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Managing and Marketing Tourist Destinations (Routledge Advances in Tourism) (in English)
Kozak Metin (Author)
·
Routledge
· Paperback
Managing and Marketing Tourist Destinations (Routledge Advances in Tourism) (in English) - Kozak Metin
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Synopsis "Managing and Marketing Tourist Destinations (Routledge Advances in Tourism) (in English)"
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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