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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand (in English)
M. Sicard
(Author)
·
Palgrave MacMillan
· Paperback
Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand (in English) - Sicard, M.
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Synopsis "Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand (in English)"
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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