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portada Käuferverhalten: Grundlagen - Perspektiven - Anwendungen (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
346
Format
Paperback
ISBN13
9783658174644
Edition No.
6

Käuferverhalten: Grundlagen - Perspektiven - Anwendungen (in German)

Thomas Foscht (Author) · Springer Gabler · Paperback

Käuferverhalten: Grundlagen - Perspektiven - Anwendungen (in German) - Thomas Foscht

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Origin: United Kingdom (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, July 23 and Wednesday, July 31.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Käuferverhalten: Grundlagen - Perspektiven - Anwendungen (in German)"

Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Käuferverhaltens ("Customer Insights") traditionell im Mittelpunkt aller Marketing-Überlegungen steht und die Basis für die Beeinflussung von Kunden sowie für die Gestaltung von Kundenbeziehungen bildet - drei Zielsetzungen:

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The book is written in German.

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The binding of this edition is Paperback.

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