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Japanese Videogames: Rising From the Ashes in a Westernized Console Market (in English)
Pedro Bártolo
Synopsis "Japanese Videogames: Rising From the Ashes in a Westernized Console Market (in English)"
During the past decade, video games have taken the entertainment industry by storm. What was once a simple afterschool pastime has rapidly transformed into a billion-dollar industry, playing host to multimillion-dollar professional eSports competitions and propelling the latest technologies to new, unforeseen heights. But not everyone in this industry is reaping the benefits from this fruitful era of gaming.Author Pedro Bártolo takes a close look at the industry’s status quo and examines why the Japanese gaming industry no longer appears to be keeping up with the Western world. Who were once unstoppable titans in the industry, now giants such as Nintendo, Bandai Namco, and Square Enix have become victims to westernization and are seemingly no longer able to compete with the Western market and the new gaming trends emerging into the market.In this book, Pedro Bártolo dissects the current issues of the Japanese gaming industry as a whole and asks the question that all Japanese video game publishers need to be asking themselves: What can Japan do to become an industry titan once more?By identifying many of the causes explaining why Japanese videogames are selling less in the west since 2007 and what to do about it; he shares how Japanese video game publishers can successfully launch their games and increase their customer base overseas. Explaining why France is key to the prosperity of Japanese videogames. Revealing concrete and immediately applicable solutions that Japanese video game firms can implement right away.
