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Internationalizing Firms: International Strategy, Trends and Challenges (in English)
Adriana Calvelli; Chiara Cannavale (Author)
·
Palgrave Macmillan
· Hardcover
Internationalizing Firms: International Strategy, Trends and Challenges (in English) - Adriana Calvelli; Chiara Cannavale
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Synopsis "Internationalizing Firms: International Strategy, Trends and Challenges (in English)"
This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and leaders of international firms.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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