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International Place Branding Yearbook 2010: Place Branding in the new age of Innovation (in English)
F. Go; R. Govers (Author)
·
Palgrave Macmillan
· Hardcover
International Place Branding Yearbook 2010: Place Branding in the new age of Innovation (in English) - F. Go; R. Govers
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Synopsis "International Place Branding Yearbook 2010: Place Branding in the new age of Innovation (in English)"
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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