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International Market Research (in English)
I. Parvin Banu Sirajudeen
(Author)
·
R. Sivaramakrishnan Raju
(Author)
·
S. Shajitha Banu Mehar Ali
(Author)
·
LAP Lambert Academic Publishing
· Paperback
International Market Research (in English) - Sirajudeen, I. Parvin Banu ; Raju, R. Sivaramakrishnan ; Mehar Ali, S. Shajitha Banu
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Synopsis "International Market Research (in English)"
International Market Research helps Firms to learn where the opportunities are, what customers want, why they want it, and how they satisfy their needs and wants. Research allows management to identify and develop international strategies. Firms must identify, evaluate, and compare potential foreign business opportunities and the subsequent target market selection. Research is necessary for the development of a business plan.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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