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International Management: The Process of Internationalization and Market Entry Strategies (in English)
Manfred Fuchs
(Author)
·
Springer Gabler
· Paperback
International Management: The Process of Internationalization and Market Entry Strategies (in English) - Fuchs, Manfred
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Synopsis "International Management: The Process of Internationalization and Market Entry Strategies (in English)"
This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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