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Integrated Brand Marketing and Measuring Returns (in English)
Kitchen, P. (Author)
·
Palgrave MacMillan
· Paperback
Integrated Brand Marketing and Measuring Returns (in English) - Kitchen, P.
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Synopsis "Integrated Brand Marketing and Measuring Returns (in English)"
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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