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Institutional Communication (in English)
Hernán Astudilla
(Author)
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Our Knowledge Publishing
· Paperback
Institutional Communication (in English) - Astudilla, Hernán
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Synopsis "Institutional Communication (in English)"
Institutional communication is related to marketing, advertising, press and public relations, but it goes beyond the functions performed by them, as it seeks to transmit the personality of the institution and the values on which it is based. Institutional communication has a dialogical character because it seeks to relate to those of the society in which it is present, both individuals and institutions, contributing to the common good through its specific aims.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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