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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap (in English)
David Wesley
(Author)
·
Gloria Barczak
(Author)
·
Routledge
· Hardcover
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap (in English) - Wesley, David ; Barczak, Gloria
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Origin: United Kingdom
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Synopsis "Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap (in English)"
Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better innovation strategies and successfully bring new products to market.The book shows how some video game companies have used radical innovations to attract new customers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. The authors compare product features, marketing strategies, and the supply chain to help better understand this valuable industry.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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