Share
industrial marketing strategy (in English)
Frederick E. Webster
(Author)
·
Wiley
· Paperback
industrial marketing strategy (in English) - Webster, Frederick E.
$ 60.80
$ 76.00
You save: $ 15.20
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 15 and
Tuesday, July 16.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "industrial marketing strategy (in English)"
Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers: * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, andpositioning * Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing * Guidelines for implementing the value proposition throughdistribution and marketing communications * The role of marketing in the broader context of business andcorporate-level strategic planning * Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
