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portada Impact of Service Quality on Customer Satisfaction (in English)
Type
Physical Book
Language
Inglés
Pages
92
Format
Paperback
Dimensions
22.9 x 15.2 x 0.6 cm
Weight
0.15 kg.
ISBN13
9786207458592

Impact of Service Quality on Customer Satisfaction (in English)

Gopal Thapa (Author) · Luna Shrestha (Author) · LAP Lambert Academic Publishing · Paperback

Impact of Service Quality on Customer Satisfaction (in English) - Thapa, Gopal ; Shrestha, Luna

Physical Book

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Synopsis "Impact of Service Quality on Customer Satisfaction (in English)"

Service quality is one of the major aspects of modern marketing. Customer satisfaction without service quality is almost impossible. Nepalese commercial banks are no exception. Thus, it is praiseworthy to study the impact of service quality on Nepalese commercial banks. NICASIA Bank was selected as a sample bank. NICASIA is one of the popular A-grade commercial banks in Nepal. Customer satisfaction is taken as a dependable variable, and service quality dimensions are taken as independent variables. The study examined the perception of service quality among the customers in Kathmandu Valley and also identified whether the five dimensions of service quality affect customer satisfaction. The study concluded that all five dimensions of service quality are positively correlated to each other and customer satisfaction at the 1 percent significance level.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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