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portada Imagining Consumers: Design and Innovation From Wedgwood to Corning (Studies in Industry and Society) (in English)
Type
Physical Book
Publisher
Author
Year
2002
Language
English
Pages
408
Format
Paperback
ISBN13
9780801869143

Imagining Consumers: Design and Innovation From Wedgwood to Corning (Studies in Industry and Society) (in English)

Regina Lee Blaszczyk (Author) · The Johns Hopkins University Press · Paperback

Imagining Consumers: Design and Innovation From Wedgwood to Corning (Studies in Industry and Society) (in English) - Regina Lee Blaszczyk

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Synopsis "Imagining Consumers: Design and Innovation From Wedgwood to Corning (Studies in Industry and Society) (in English)"

Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms -- including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works -- and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

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Cristian DíazThursday, June 11, 2020
Verified Purchase

Excelente compra ya que: el precio imbatiblemente barato y estaba disponible de inmediato. este tipo de textos suele tener que importarse, con todo el tiempo que eso implica. en este caso lo compré y en dos días ya estaba en mi poder.

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