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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding (in English)
T. Moilanen
(Author)
·
S. Rainisto
(Author)
·
Palgrave MacMillan
· Paperback
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding (in English) - Moilanen, T. ; Rainisto, S.
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Synopsis "How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding (in English)"
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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