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How Cool Brands Stay Hot: Branding to Generations Y and Z (in English)
Joeri Van Den Bergh
(Author)
·
Mattias Behrer
(Author)
·
Kogan Page
· Paperback
How Cool Brands Stay Hot: Branding to Generations Y and Z (in English) - Van Den Bergh, Joeri ; Behrer, Mattias
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Synopsis "How Cool Brands Stay Hot: Branding to Generations Y and Z (in English)"
While the first two editions of "How Cool Brands Stay Hot" focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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