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Handbook Event Market China (in English)
Helmut / Mayer, Peter / Ding, Yi SchwÄGermann (Author)
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De Gruyter Oldenbourg
· Paperback
Handbook Event Market China (in English) - Helmut / Mayer, Peter / Ding, Yi SchwÄGermann
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Synopsis "Handbook Event Market China (in English)"
Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China`s event industry as well as the changing role of China in the global event market.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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