Share
Guerilla and Viral Marketing versus Classical Marketing (in English)
Marcel Schneider
(Author)
·
AV Akademikerverlag
· Paperback
Guerilla and Viral Marketing versus Classical Marketing (in English) - Schneider, Marcel
$ 45.38
$ 53.89
You save: $ 8.51
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, July 03 and
Thursday, July 04.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Guerilla and Viral Marketing versus Classical Marketing (in English)"
Attracting the consumer's attention has become one of the most precious things and it becomes harder and harder for any company and branche to reach the consumer with its sales messages. Consumers are more informed than ever and know about the tricky tools of creatives in advertising agencies and started to avoid the attention of classical ads around them. Enforcing consumers attention is nowadays done by louder, more aggressive and eye catching advertising. Creatives call for nouveau, extraordinary and innovative methods to reach not simply the consumer but the consumer's sympathy for a product. The consumer wants to be refreshingly surprised by something not seen before.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.