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Gramsci and Media Literacy: Critically Thinking About tv and the Movies (in English)
Erika Engstrom; Ralph Beliveau (Author)
·
Lexington Books
· Hardcover
Gramsci and Media Literacy: Critically Thinking About tv and the Movies (in English) - Erika Engstrom; Ralph Beliveau
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Synopsis "Gramsci and Media Literacy: Critically Thinking About tv and the Movies (in English)"
Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci's theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today's mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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