Book Global Strategies and Local Realities: The Auto Industry in Emerging Markets Humphrey, J. ; Lecler, Y. ; Salerno, M.

portada Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Type

Physical Book

Publisher

Palgrave MacMillan

Author

Humphrey, J. ; Lecler, Y. ; Salerno, M.

Language

Inglés

Pages

272

Format

Paperback

Dimensions

21.6 x 14.0 x 1.7 cm

Weight

0.38 kg.

ISBN13

9781349422500

Synopsis "Global Strategies and Local Realities: The Auto Industry in Emerging Markets"

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.