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portada From Chinese Brand Culture to Global Brands: Insights From Aesthetics, Fashion and History (in English)
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
232
Format
Hardcover
ISBN13
9781137276346
Edition No.
2013
Categories

From Chinese Brand Culture to Global Brands: Insights From Aesthetics, Fashion and History (in English)

W. Zhiyan; J. Borgerson; J. Schroeder (Author) · Palgrave Macmillan · Hardcover

From Chinese Brand Culture to Global Brands: Insights From Aesthetics, Fashion and History (in English) - W. Zhiyan; J. Borgerson; J. Schroeder

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Synopsis "From Chinese Brand Culture to Global Brands: Insights From Aesthetics, Fashion and History (in English)"

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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