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portada From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History (in English)
Type
Physical Book
Language
Inglés
Pages
219
Format
Paperback
Dimensions
21.6 x 14.0 x 1.2 cm
Weight
0.27 kg.
ISBN13
9781349446636

From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History (in English)

W. Zhiyan (Author) · J. Borgerson (Author) · J. Schroeder (Author) · Palgrave MacMillan · Paperback

From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History (in English) - Zhiyan, W. ; Borgerson, J. ; Schroeder, J.

Physical Book

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  • Condition: New
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Synopsis "From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History (in English)"

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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