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From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History (in English)
W. Zhiyan
(Author)
·
J. Borgerson
(Author)
·
J. Schroeder
(Author)
·
Palgrave MacMillan
· Paperback
From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History (in English) - Zhiyan, W. ; Borgerson, J. ; Schroeder, J.
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Synopsis "From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History (in English)"
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.