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Frameworks for Assessing USEUCOM Efforts to Inform, Influence, and Persuade (in English)
Miriam Matthews
(Author)
·
David Schulker
(Author)
·
Christopher Paul
(Author)
·
RAND Corporation
· Paperback
Frameworks for Assessing USEUCOM Efforts to Inform, Influence, and Persuade (in English) - Matthews, Miriam ; Paul, Christopher ; Schulker, David
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Synopsis "Frameworks for Assessing USEUCOM Efforts to Inform, Influence, and Persuade (in English)"
Campaigns to inform, influence, and persuade a range of foreign audiences are critical to achieving key U.S. national security objectives, but it can be challenging to assess the progress, performance, and effectiveness of these efforts in a real-world context. This report offers guidance, robust and flexible frameworks, and recommendations to support and enhance assessment design and planning.