Share
Food Marketing. Influence of organic and domestic claims (in English)
Syed Asad Ali Naqvi
(Author)
·
Grin Verlag
· Paperback
Food Marketing. Influence of organic and domestic claims (in English) - Naqvi, Syed Asad Ali
$ 46.80
$ 58.50
You save: $ 11.70
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 08 and
Tuesday, July 09.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Food Marketing. Influence of organic and domestic claims (in English)"
Master's Thesis from the year 2019 in the subject Business economics - Review of Business Studies, grade: 1.3, Technical University of Munich, language: English, abstract: This thesis explains the relative significance of product claims in food product marketing. Eggs are selected as the appropriate product for evaluating the importance of animal welfare and product origin claims. For illustration purposes, this study uses qualitative data for the top four egg-producing countries in Europe: France, Germany, the U.K and Italy. This data is acquired from Mintel GNPD. After the hierarchical clustering technique has been applied, European egg consumers are divided into five groups: premium consumers, product-centric consumers, indifferent consumers, fair consumers, and local consumers. Substantial differences have been found in the preferences of product claims for each cluster. This thesis attempts to make three contributions to existing research by analyzing product claims for eggs. Firstly, this study demonstrates the importance of product origin claims in marketing. Secondly, it explains different aspects of animal welfare that are relevant for European consumers, when purchasing eggs. Finally, it makes recommendations to policy makers for increasing consumer engagement and helps egg suppliers in Europe in developing international marketing strategies.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.