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portada Financial Aspects of Marketing (Macmillan Business) (in English)
Type
Physical Book
Publisher
Topic
comercio,marketing,banca
Year
1996
Language
English
Pages
320
Format
Paperback
ISBN
0333637828
ISBN13
9780333637821
Edition No.
1996

Financial Aspects of Marketing (Macmillan Business) (in English)

Ruth A. Schmidt; Helen Wright (Author) · Palgrave · Paperback

Financial Aspects of Marketing (Macmillan Business) (in English) - Ruth A. Schmidt; Helen Wright

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Origin: United Kingdom (Import costs included in the price)
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Synopsis "Financial Aspects of Marketing (Macmillan Business) (in English)"

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

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The book is written in English.
The binding of this edition is Paperback.

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