Share
Fighting Chemophobia: A Survival Guide Against Marketers who Capitalise on our Innate Fear of Chemicals for Financial and Political Gain (in English)
James Kennedy
(Author)
·
Createspace Independent Publishing Platform
· Paperback
Fighting Chemophobia: A Survival Guide Against Marketers who Capitalise on our Innate Fear of Chemicals for Financial and Political Gain (in English) - Kennedy, James
$ 38.40
$ 48.00
You save: $ 9.60
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 08 and
Tuesday, July 09.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Fighting Chemophobia: A Survival Guide Against Marketers who Capitalise on our Innate Fear of Chemicals for Financial and Political Gain (in English)"
Chemophobia is an irrational fear of chemicals. It includes the fear of aluminium in vaccines, methylparaben preservative in cosmetics and formaldehyde residue in shampoo. Since the early 1990s, advances in toxicology have allowed scientists to detect traces of adulterant substances in everyday products - even down to parts per billion concentrations. Toxicological research has shown most of these substances are in such low doses that they pose zero threat to our health. Nonetheless, we get scared. We overreact to harmless, negligible sources of contamination and buy "natural", "organic" and "chemical-free" alternative products at elevated prices because we're psychologically pre-disposed to think they're safer. Consumers are victims of aggressive marketing and misleading labelling from "natural" and "organic" companies, who exploit our psychological quirks to expand their market share. The supposed onslaught of toxic chemicals that special interest groups describe simply isn't happening. Our products are safer than ever, yet people are becoming more scared. Consumers suffer from guilt, anxiety and mental stress of being coaxed into paying a hefty price premium for "natural" skincare products that are neither safer nor more effective than conventional ones. This book explores the history of chemophobia and the recent events that amplified it; and describes how consumers, teachers, doctors, lawmakers and journalists can fight chemophobia by tackling the social issues that underpin it.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
