Share
Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World (in English)
J C Sum (Author)
·
Evolve & Adapt
· Paperback
Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World (in English) - J C Sum
$ 14.00
$ 17.50
You save: $ 3.50
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, July 09 and
Wednesday, July 10.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World (in English)"
Be motivated and inspired by this entertaining and insightful read that offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded by the socio-economic and cultural shifts in the digitally savvy consumer mindset."EVOLVE, ADAPT OR COLLAPSE" reveals what businesses need to do with their marketing game to survive and thrive in transformative times.By understanding how the modern customer journey has changed due to digital disruption, business owners, entrepreneurs, senior management and marketing & sales professionals will gain insight on bottom line driven marketing strategies that will help grow sales numbers fast.Within these pages, you will learn: How the Digitally Evolving World Impacts Business Why Everything Starts with Marketing How to Position Your Business Against the Competition How Digital Marketing Fits In The Need for Hybrid Marketing How to Evolve & Adapt Your Business For the first time, author J C Sum shares his "Marketing Inverted Pyramid" that is a marketing-based fundamental business framework that guides an organization's strategies and tactics, in an analogue or digital world.It is time for your business to evolve, adapt or collapse!
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
