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Events and Festivals as strategies for a Region and City (in English)
Jung Feng Shih
(Author)
·
Editions Universitaires Europeennes
· Paperback
Events and Festivals as strategies for a Region and City (in English) - Shih, Jung Feng
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Synopsis "Events and Festivals as strategies for a Region and City (in English)"
The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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