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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture (in English)
Schwarzkopf, S. ; Gries, R. (Author)
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Palgrave MacMillan
· Paperback
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture (in English) - Schwarzkopf, S. ; Gries, R.
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Synopsis "Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture (in English)"
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
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The book is written in English.
The binding of this edition is Paperback.
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