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Entrepreneurship at the Bottom of the Pyramid (in English)
Marcello Tonelli
(Author)
·
Carol Dalglish
(Author)
·
Routledge
· Hardcover
Entrepreneurship at the Bottom of the Pyramid (in English) - Dalglish, Carol ; Tonelli, Marcello
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Origin: United Kingdom
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Synopsis "Entrepreneurship at the Bottom of the Pyramid (in English)"
2017 Nautilus Book Awards: Silver Award Winner2018 Great Northwest Book Festival: Winner 2018 Hollywood Book Festival: WinnerEntrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty. The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking 'outside the box'. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries.Weaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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